Fall ’24 Has Arrived, and We Can’t Get Enough of It!
Every year, we wonder how we’ll top the last collection—and yet, here we are with Fall ’24, proving once again that our designers are nothing short of magic-makers. This season is packed with whimsy, charm, and everything your little one needs to transition into cooler weather in style. Fun prints? Check. Cozy sweaters? You bet. Versatile separates and darling dresses? We’ve got them by the dozen.
Let’s talk about the pieces that are making our hearts race. The Donna and Jackie sweaters are seriously giving us life—equal parts cozy and chic. And don’t even get me started on the Maelle dresses. With their ladylike details and twirl-worthy skirts, they’ll be in heavy rotation this fall. Oh, and did I mention the Mia Jacket? Or the Shannon Coat Dress? I mean, come on. Jenn and Michele, our design dream team, really outdid themselves this season. We’re just trying to figure out how to sneak every piece into our own wardrobes!
But let’s rewind a bit, because the magic behind Fall ’24 didn’t happen overnight. Our pre-launch ritual is equal parts madness and magic—a weeklong production where our team descends on a picturesque location, clothes steamers in hand, and the mayhem begins. Think: wrangling clothing samples, organizing models (who may or may not be herded like cats), scouting photo shoot locations, and, of course, finding a few moments to laugh (and maybe cry a little) along the way.
This season, we ventured to a place that might surprise you: Concan, Texas. Now, before you start Googling "beaches in Concan, Texas," let me clear this up—there are none. But what it does have is plenty of small-town charm, changing leaves in November, and, as I’d later learn, more tarantulas than I ever needed to see in my lifetime. And, fun fact: Matthew McConaughey hails from nearby Uvalde, so naturally, I was on high alert for a chance celebrity sighting. Spoiler: no McConaughey, but I *did* spot a family of deer while out on a run one morning, which felt a lot safer than my coworker Liz’s scorpion run-in (yes, a real, live scorpion. In the bathroom. Making a beeline for her feet. I couldn’t make this stuff up).
The backdrop was perfect for our fall photo shoot. There’s something about those late-autumn leaves that just makes everything pop, and Cancun, Texas, delivered in spades. Our fearless leaders—Mark (of Me & Henry), Michele, and Jenn—really knew what they were doing when they picked this gem of a location.
But as always, what would one of our shoots be without a little drama? Along with Liz’s scorpion pal, there was a toddler sized 8-legged friend hanging out in the garage of the second Airbnb, plus a deceased tarantula on the patio (RIP). Apparently, Concan, Texas, is where all the scariest insects go for their fall vacations.
And, in true team fashion, we celebrated with a Thanksgiving feast. When I say “we,” I mostly mean Jenn and Michele who worked culinary magic in the kitchen while the rest of us stood around pretending to help. The twist? Our UK team members misunderstood the memo about "fancy dress." In the US, fancy dress means, well, fancy dress—think cocktail attire. In the UK, it means *costume*. So, imagine our surprise when two team members rolled up to Thanksgiving dinner dressed as the Grinch and an elf. Hilarious doesn’t even begin to cover it.
At the end of the day, though, it’s all about the clothes—and the Fall ’24 line is nothing short of spectacular. The photos came out beautifully (minus any surprise tarantula cameos), the models were adorable, and the collection? Perfection. Cozy, stylish, and filled with the kind of whimsy that makes dressing kids so much fun.
So what are you waiting for? Check out our Fall ’24 collection now and bring a little magic into your little one’s wardrobe!